Amber Vittoria Crushes It In Her ‘Big Girl Pants’ – Cointelegraph Magazine

Artist Name: Amber Victoria
Location: Angels
First NFT Disconnection Date: 1 March 2021
Which Blockchains? Ethereum, Tezos

Bio:

Before she turned 30, Amber Vittoria ventured into the traditional art world with gigs at Gucci, Google, Adidas, Victoria’s Secret, Apple, L’Oréal Paris, Meta, Snapchat, VaynerMedia and The New York Times. had gained an important position.

Originally from New York City but now living in Los Angeles, Vittoria studied graphic design at Boston University’s College of Fine Arts.

Amber Victoria
Amber Vittoria Source: Provided

“I think I always knew I wanted to be a fine artist and work for myself at one point but knew that graphic design would help me get there,” she says.

Vittoria is also the author of a recent book on poetry, painting and womanhood. These are my big girl pants.and his diverse creativity earned him a mention in Forbes 30 Under 30 – Art & Style in 2020.

She made her first NFT only on March 1, 2021 after learning about them through her husband and some of her friends. “I remember thinking, ‘It’s so hard. It’s $500!'” she says.

With multiple collections now on Ethereum and collaboration on Tezos, Vittoria is helping traditional artists pave the way for the transition to NFT land. Vittoria has contributed to NFT collections, including The Hundreds, World of Women and Some Place, as well as a recent collaboration with Carly Reilly, notable host of the NFT podcast through the “Overpriced Gin” project. She was also appointed MoonPay’s inaugural Artist in Residence, a program supporting emerging female, non-binary and underrepresented artists in the NFT space. His work has generated 1,350 ETH in secondary sales on OpenSea alone, although Vittoria’s royalties are only 10% of that.

She says the traditional art world has been reluctant to fully embrace NFTs.

“People who are hesitant about NFTs, I think, are used to the status quo of how art lives in our world and our society, and change can be scary at times. But I think, In this case, the transparency that blockchain adds to the art world is, I think, a good thing in the long term.”

Notable Sales:

From left: “Understanding Our Dreams” sold for 30 ETH ($40,857 at the time) on October 4, 2022.

“The End of the Beginning” sold on September 3, 2021 for 10 ETH ($39,397).

“Why Yes I’m a Gemini” sold for 5 ETH ($16,126) on August 29, 2021 to renowned NFT collector Pranksy.

Effects:

She cites the contemporary British painter Jenny Savile and the painter George Condo as major influences – “They both do figurative work, but the way they apply paint to the canvas is really interesting to me.” She is also a fan of artist Georgia O’Keefe, known for her paintings of New York skyscrapers and overgrown flowers.

In the NFT world, she loves clear silver. “It’s all about AI. I’m experimenting with AI myself, and it’s really fun. I have a little collection in a folder on my computer,” she says.

Predictive analytics piece by Claire Silver as part of the Birth by Claire Silver collection.
Predictive analysis piece from Clair Silver as part of the “Genesis by Clair Silver” collection. Source: OpenC

“In terms of some of the artists who have gone down the high-profile picture collection route with their artwork, I really like Sarah Bauman, the artist of ‘Women and Weapons.’ Both have incredible styles, and I really love how they represent the space for women as a whole.

Personal Style:

Vittoria says her work has evolved over the years, beginning with figurative work. “The reason I was drawn to portraiture of women is because I really struggled to see myself in advertising and art,” she says. “I wanted to make visual work that I could see myself in.” “

Current Open Edition Mint of Amber Vittoria
Amber Vittoria’s Current Open Edition Mint “Before You Were Everywhere.” Source: Amber Vittoria, Twitter

But over time, his work became more abstract, as “the themes I wanted to address within my work felt like they had a better life outside of the human form.” She says her work is now “completely abstract”.

“The reason I tend to keep my work bold, colorful and abstract is because it allows people to see elements of themselves within the piece. I also usually combine these abstract works with poetry. . Not everyone sees abstract work all the time. Sometimes, it can be a little intimidating, so I always like to give people a jumping off point with a poem that’s connected to a painting.”

Amber Vittoria's collaboration with Adidas
Amber Vittoria’s collaboration with Adidas. Source: Ambervittoria.com

Its process:

“For client work, I usually start with a brief,” she says, “but with personal work, which can be painted or digital, it starts with an idea written in a sketchbook.” ” she says.

“Depending on whether I’m painting traditionally or creating digitally, the process is a little different. With the technology in blockchain, I personally love using Manifold. It’s free for artists. is, and it’s very easy to use.”

“You can teach yourself how to make a contract, how to fill out a contract, and how to make a contract.”

Which artist should we pay attention to?

“Terrell Jones. There’s something about his work that I resonate with. I feel like he’s definitely going to be a name that floats around.

The Gateway, 2022
“The Gateway, 2022.” Source: Terrell Jones, Twitter

How do you see the NFT space evolving?

Vittoria hopes that collectors in the space will learn a little more patience and start paying more attention to the art and less to short-term financial games.

These are my big girl pants.
Vittoria’s book. Source: Amazon

“It’s interesting because NFTs can represent so many different things. There are some digital collections that people want to speculate on and flip in the short term,” she says. “As time goes on, there will be other types of sub-categories for NFTs, whether it’s artwork like mine, rewards, redemption or authenticity-type cards. I think, right now, because it’s so new, it It’s all mixed up.”

“There are people who are collecting art for the first time, which is exciting, but they come from a background of speculation and flipping physical or digital objects.”

“Not financial advice, but if you broaden your knowledge base and understand that in many cases, investing in art has historically taken a long time to pay off financially, and it may not always do so. Patience is something we could all use a little more of in this space.

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Greg Oakford

Greg Oakford

Greg Oakford is co-founder of NFT Fest Australia. A former marketing and communications specialist in the world of sports, Greg now focuses his time on event management, web3 content creation and consulting. He is an avid NFT collector and hosts a weekly podcast covering all things NFTs.



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