Casual Gamers A ‘Key’ Audience for Blockchain Games: GameFi Execs

According to the three co-founders of a blockchain gaming company, the casual gaming market will remain a key audience for blockchain games and non-fungible tokens (NFTs) in gaming.

Casual gamers, people who play games somewhat regularly but rarely invest significant time, make up the largest segment of players in the gaming industry.

Karen Warwick, co-founder of Blockchain role-playing game Illuvium Casual gamers are called “critical” because of their large number in the population.

By 2023 there are more than 3 billion gamers worldwide, and it is estimated that there are at least 1.95 billion casual gamers. According to On explosive topics.

Keiran Warwick, Co-Founder, Illuvium Source: LinkedIn

Warwick said gamers are interested in earning interest, primarily from developing countries and are becoming increasingly important as mobile gaming gravitates.

However, Warwick acknowledges that there is a “huge challenge” to engage casual gamers in the market because of the perception that blockchain games are of inferior quality.

Nevertheless, he was optimistic that NFTs, blockchain and Web3 would have a bright future in mainstream gaming.

Warwick said, “NFTs, blockchain, and Web3 have a place in mainstream games in the long term, as mainstream game developers are already working to incorporate these technologies into their games, in response to the feedback from their communities. Regardless,” Warwick said.

“As more fun and engaging NFT-based games are developed, it is likely that players will experience the benefits of ownership and not want to go back to traditional games,” he added.

Yat Sev, Co-Founder and Chairman of Animoka Brands shares a similar point of view Describing mainstream casual audiences as “absolutely important” to blockchain and NFT games, arguing:

“Games are still games regardless of whether they’re casual or mid-core. One of the things that really made mainstream gaming big was casual games.”

According to Siu, the mainstream gaming industry hit a rough patch around 2010 to 2011 and “stopped growing.” The introduction of mobile games helped revitalize and attract a whole new generation of gamers, a feat blockchain games need to emulate.

Yat Sev is addressing the press conference of the World Economic Forum. Source: Animoka Brands

Siu believes that it will only take one good game to start the blockchain gaming boom and predicts that it could take off in the next 18 to 24 months with millions of gamers entering the space.

“I think we’re charting pretty well, but you know, you’re not going to change everything overnight, right? But it’s starting to take off and people are enjoying it and the games are getting better. happening,” he said.

“All you need is one game that’s actually going to be reasonably successful and you’re basically going to get big news, and because it’s Web3 what’s going to happen is that once it becomes very popular , so it will bleed into other games.”

NFTs in games have faced backlash from the mainstream gaming audience, forcing several high-profile companies to abandon projects To include them, but Siu I’m sure it’s only temporary. Until gamers learn more about how the technology works.

“I think they’re trying to be sensitive to their audience. I mean, that’s the right thing to do as a company. You can’t just say, OK, whatever your opinion is. It doesn’t have to,” he said.

“Most of the gamers I talk to are still against NFTs, about having digital ownership in games, but over time, education will fix that,” Siu added. .

Related: Opinion: 2023 is a ‘bad’ year for crypto gaming.

Bozena Rezab, co-founder and CEO of GAMEE, a blockchain mobile gaming platform, believes mobile games will play a role in attracting casual gamers.

“Casual mobile games are the easiest step into gaming, with the potential to engage a mass audience. That’s what onboarding gamers can offer for NFT/blockchain games,” he said. ”

However, the gaming executive believes that several aspects must be changed first, such as games without paywalls, shorter sessions and easier setups for casual players.

“While we are still on the path to exploring the use of blockchain technology in games, the concept of asset ownership is and will remain very powerful. The exact game genres, game economy models and mechanics that will define the future are now It remains to be found,” she said.