Beauty brand Tart Cosmetics is making headlines with its recent sponsored influencer trip. The company reportedly flew 50 women to Dubai, raising eyebrows among TikTokers. Many have speculated that the country’s tourism board funded the organization, however, the brand’s founder has since denied this.
Tarte has built a reputation online for taking influencers on lavish sponsored trips like Fiji. However, their recent “Trippin’ With Tarte” Dubai vacation left netizens exhausted.
On January 18, TikTok creator and Barstool Sports journalist Jake Mack took to the video-sharing platform to talk about Brand’s recent journey. He began by saying that something was wrong with the trip. He added – “The economics of this trip don’t make sense.”
It was revealed that each of the influencers was allowed to invite another person on the trip. It was also reported that the passengers were flying Emirates business class to Dubai. According to Vogue, a return flight from Dubai to New York costs $13,254.
Jack Mack shared every bit of it. Influencer When they arrived at their hotel, the Ritz-Carlton Ras Al Khaimah, Al Hamra Beach, they were staying in a separate villa. He added:
“It’s one of those hotels where you don’t even know how much it costs to stay there, you like to call somebody.”
According to his rough estimate, the entire trip would cost $65,000 per person, the equivalent of a “Harvard education.” This will include desert jeep adventures, other private excursions, Tarte makeup, jewelry, gifts and other brands of merchandise.
Who went on Tarte’s trip to Dubai?
The full roster has not been revealed, but influences including Meredith Duxbury, Christine Abraham, the Miami Twins, Alex EarleXandra Pohl and Monet McMichael are just a few of the many who have posted about their trip to Dubai.
TikTok creator @tinfoilcouch speculated that Tarte may have partnered with the UAE Tourism Board in hopes of covering up the issues currently occurring in Dubai and Qatar. Many others found the trip “tone-deaf” in the current U.S. economy and skepticism of an impending recession. TikTok user @lblikes wrote online-
“Like, in this economy and everything, it’s totally irrelevant.”
Several people noted on social media that they were barely able to afford daily necessities make up The product the brand was trying to promote.
As many discussed the costs of the trip, some noted that the high cost of funding the influencers’ trip was not surprising. TikTok User @jill_justine, who revealed that she used to work with a magazine that hosted similar sponsored tours, said that the trip may not be as expensive as one might think with accommodation, transportation and The food is “most of the time” free. He explained:
“Because we’re partnering with the hotels, because we’re partnering with the event, because we’re partnering with the experience. Because they’re all exhibiting as well.
The Tarte Cosmetics founder defended her recent trip to Dubai.
Maureen Kelly, founder of Tarte Cosmetics, sat down with Glossie for an exclusive interview and addressed concerns about the finances of her recent trip. He revealed that his organization never spent money on traditional marketing methods. Instead, they chose to build relationships with influencers.
Defending Emirates’ lavish travel expenses, Kelly said:
“You also have to consider that we’re inviting people to take time out of their jobs and lives, and fly long-haul for a quick three-day event. It’s nobody’s business. can deliver, no matter how excited you are to travel.”
Speaking about the rumored partnership with Tarte. of Dubai Tourism Board, Kelly said:
“I have to laugh at some of these conspiracies. I will say, people are creative! But no, I can confirm that we definitely did not get help from any tourist board.
However, the brand partnered with Sephora Middle East. It is not clear whether the latter assumed any financial responsibility for the trip.
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