While traditional asset classes fail to gain wider adoption among women, crypto has succeeded in getting women on board, according to a recent survey.
Data sent to Cointelegraph by the eToro team. shed light That crypto is now the second most owned asset class for women after cash. This comes from the results of eToro’s latest Retail Investor Beat, which surveyed nearly 10,000 global retail investors in 13 countries.
According to the survey results, crypto ownership among women has increased significantly. Ownership increased from 29% in the third quarter of 2022 to 34% in the last quarter, the data showed. According to the eToro team, this shows that crypto is “succeeding where traditional financial markets sometimes fail” by bringing in more women.
While crypto adoption among women skyrocketed in the last quarter of 2022, ownership among men only grew by one percent over the same period.
Meanwhile, despite crypto being considered last year’s worst-performing asset class, the total amount of global investors owning crypto increased from 36% to 39% on a quarter-on-quarter basis.
In addition to being driven by women jumping, older investors on the data were also influenced by buying the dip. Retail investors holding crypto aged 35-44 and 45-54 each increased by 5%, suggesting that older investors are also accumulating crypto.
As for the reasons why more investors are getting into crypto, 37 percent of the survey participants said they are taking the opportunity to earn higher profits while 34 percent said they believe and think about the power of blockchain. That crypto is a convertible asset.
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In addition to retail investors expressing their faith in blockchain technology by investing, businesses are starting to do the same. On January 12, CasperLabs found that of the 603 businesses that participated in the survey, 90% had already Blockchain deployed in some capacity.
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