Knowwell launches with $4.5M to deliver ‘weight-inclusive’ care.

The well-known Boston-based hybrid care provider launched with $4.5 million in seed funding led by Flare Capital Partners.

By Brian Putnam Mirror, an indoor fitness platform acquired by Lululemon; Plus-size women’s clothing company Dia & Co; of Lydia Gilbert. Home health provider Varsha Rao Norx; Flybridge LTV Operator Fund; Bell and Larry Summers also provided financial support.

knowwell describes itself as a comprehensive healthcare company for anyone of any size. It offers metabolic health services, primary care, nutritional counseling and behavioral health services.

“As a patient affected by obesity, I always thought I was the only one who was afraid of unhelpful lectures from my doctor who did not take my concerns seriously. But after researching, I found that most Americans face the same stigma and I knew I had found my life’s purpose,” Brooke Boyarski Pratt, CEO and cofounder of Pratt, said in a statement. .

“I am proud to bring together highly trained physicians, providers, and staff who are passionate about partnering with patients on their wellness journey. Whether that involves changing their body size or not.”

A big trend

Obese patients may receive the most care because “decades of evidence show a persistent weight bias by health care providers, which impairs the quality of care for patients with obesity and diabetes.” can”. Clinical diabetes.

Other providers focusing on particular communities include the Serena Williams-backed. Juno Medicalwhich provides individual and family care, wellness, specialty care, and on-site labs and imaging services to historically underserved communities.

Focus Health Offers virtual healthcare services for the LGBTQ+ community. The company launched in late 2020, Providing hormone replacement therapy For transgender patients. It later added sexual health offerings as well as a virtual care platform geared toward general health and primary care.

Other organizations include Virtual Specialty Care Co. Oak Street Healthwhich offers a series of primary care clinics designed for the Medicare population. Plum, a startup focused on virtual care for transgender patients. And Tiaa hybrid care provider focused on women’s health.

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